The basic idea
People rarely move from first contact to purchase with the same information needs. A funnel organizes the steps and messages that help the right prospect progress.
Common stages
A practical funnel may include awareness, lead capture, education or consideration, an offer, conversion and follow up. The exact stages depend on the business.
Funnels are not just pages
The offer, traffic source, email follow up, sales process, checkout and fulfillment can all affect performance. The pages are only part of the system.