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Independent guide

Order bumps and upsells without clutter

Order bumps and upsells can increase order value when the additional offer is closely related to what the customer already chose.

Order bump

An order bump is a complementary add on presented around checkout. It should be easy to understand and genuinely useful with the main purchase.

Upsell

An upsell is a separate offer that typically appears after an initial purchase or commitment.

Keep relevance high

Do not add an offer just because a funnel tool supports it. The additional product should make sense in the customer's immediate context.

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